Case Study: Aaron Watson
THE PROBLEM:
Ineffective Thumbnails
Unclear Direction of Content
Inconsistent Views
Lagging Episode Retention
OUR APPROACH:
Clarify the category of content for the channel
Analyze channels in the same vertical
Study the best title & thumbnail strategies
Weekly content brainstorming sessions to produce the best ideas
No less than 3 iterations of new thumbnails & titles
Complete thumbnail design revamp using proven YouTube best practices.
Large, clear photos of recognizable figures in geopolitics
THE PROGRESS:
Immediate uptick in Click-Through-Rate (CTR) after the thumbnail re-design.
HANDS ON STRATEGY
BI-WEEKLY COACHING CALLS TO DISCUSS:
Video Retention
How to re-word and better set up the intro to hook the audience & keep them engaged through the entire episodes.
Titles & Thumbnails
Reviewing best practices of successful channels to ensure the title & thumbnail clearly and accurately represent the content of
the video.
Video Ideas
Different team members provide 10 new ideas and the best ones are tested as Shorts or promoted to the script-writing stage.
THE RESULTS:
Consistently high-perfroming video essays
Increased intro retention
150,000 Subscribers
Higher CTRs through YT browse & suggested features
Increased views of older videos on the channel w/ updated titles & thumbnails
