Case Study: The Changeover
THE PROBLEM:
Ineffective Thumbnails
Uninteristing Titles
Inconsistent Views
Lagging Episode Retention
OUR APPROACH:
Complete YouTube Audit
Gain a thorough understanding of the mission & vision for the channel
Establish the most high-impact first steps to take
Document all metrics before changes are implemented track growth
Complete thumbnail design revamp using proven YouTube best practices.
Minimal text & large, clear photos of recognizable figures in pop culture & the tennis world.
THE PROGRESS:
Immediate uptick in Click-Through-Rate (CTR) after the thumbnail re-design.
HANDS ON STRATEGY
BI-WEEKLY COACHING CALLS TO DISCUSS:
Intro Retention
How to re-word and better set up the intro to hook the audience & keep them engaged through the entire episodes.
Content Framing
Reviewing interview tactics & best practices to get the most out of the guests on the show, as well as having more structure around solo episodes.
Social Media Promotion
How to best tease & promote new episodes across all other social platforms.
THE RESULTS:
Consistent 1/10 video performance
A unified, recognizable brand in the tennis YouTube niche
75% intro retention
28% increase in Subscribers
Higher CTRs through YT recommendations
Increased views of older content on the channel w/ updated titles & thumbnails
