Pittsburgh Video Production
The Ultimate Guide to World-Class Video Services in Pittsburgh
Pittsburgh is a vibrant city with a rich economic history. As education, medicine, technology, and energy companies in the region thrive, it’s important that their marketing reach the same heights as their sales, operations, and recruiting.
If you’re looking for the best Pittsburgh video production services, you’ve come to the right place. This comprehensive guide will help you navigate the world of video production in Pittsburgh, and show you why our city is the perfect choice for your next project.
In addition to highlighting Piper Creative’s world-class video production team, we will also highlight a few other companies in the region that deliver the highest level of quality and have a strong track record of professional service.
The Importance of Elite Video Production
The Role of Video in Today’s Marketing Landscape
82% of all internet traffic is video. It monopolizes the feeds of the largest social media platforms, is a key method of online education, and consumes hours of leisure for the average American.
Video has become an essential marketing tool for businesses of all sizes. With the popularity of platforms like YouTube, businesses can no longer afford to ignore the power of video in their marketing strategies. A well-produced video can increase brand visibility, engage viewers, and ultimately, drive sales and conversions.
Pittsburgh, historically, has lagged behind other major metros in embracing cutting-edge platforms. Many local agencies still fixate on selling expensive videos that do not consistently get results.
At Piper Creative, we think most agencies are living in the past. Their production costs and schedules are optimized for the days of television commercials.
Paying tens of thousands of dollars to make a single video is ludicrous.
Our clients receive a collection of videos that are optimized to perform on YouTube, Linkedin, and Instagram.
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The Elements of a Successful Video Production
Pre-Production Planning
Before the cameras start rolling, a great deal of planning goes into creating a successful video production. This pre-production stage is crucial for ensuring that the final product aligns with your goals and vision. Pre-production tasks may include:
Developing a compelling creative concept
Writing a script or key talking points
Storyboarding
Strategizing on Where the Videos will be Placed
Assembling the production team
Budgeting and scheduling
Production
The production stage is where the magic happens. This is when the cameras roll, and the team captures the footage needed to create the final product. During this stage, the director, cinematographer, sound engineer, and other crew members work together to ensure that everything runs smoothly and the vision is brought to life. Key production tasks may include:
Setting up the filming location
Lighting the scene
Recording audio
Directing talent and camera movement
Capturing B-roll footage
Post-Production
Post-production is where the raw footage is transformed into the final video. This stage involves editing, sound design, color grading, visual effects, and other finishing touches that polish the final product. Depending on the complexity of the project, post-production can take anywhere from a few days to several months to complete. Key post-production tasks may include:
Video editing
Audio mixing and mastering
Color correction and grading
Visual effects and motion graphics
Music and sound design
VOICE-OVER RECORDING
At Piper, we take great pride in our work. We’re proud to show it off. We are also proud to be a business partner that is trustworthy, prompt, and easy to work with.
Choosing the Right Pittsburgh Video Production Company
When selecting a Pittsburgh video production company, it’s important to find a team with the right expertise and experience for your project. Look for a company with a strong portfolio of work that demonstrates their capabilities in your specific industry.
Additionally, consider their experience creating videos for the platforms that you are targeting with your media campaign. If they’ve never produced a video that organically earned 100,000s of views, don’t hire them to achieve that goal for you.
At Piper Creative, we’ve trained, hired, and practiced our craft to fulfill this need. But, if you’d like to shop around, here are three other companies we recommend.
Covalent
Covalent is a creative video production company that specializes in crafting unique stories to help you better connect with your customers and audiences.
They solve complex messaging challenges by combining emotions and actions through genuine storytelling.
Some of Covalent’s past clients include Dollar Bank, Rosetta Stone, and GoDaddy.
Parish Digital Video
Parish Digital Video Production is a video production company started by Keith Parish in 2007. They act as an extension of your team and take the time to understand your company’s style and brand.
Their crew has produced thousands of successful video projects that have been utilized for corporate communications, educational content, and branded videos for social media.
Some of Parish’s past clients include PPG, Carnegie Science Center, and Wired Magazine.
John Craig Video
John Craig has been producing media in Pittsburgh for decades. He is an experienced practitioner and a master of lighting and camera operations.
He knows that great Content matters and often partners with Fifth Influence to produce and develop marketing campaigns. John helps clients engage with customers, persuade with clarity, and grow their business.
Some of John’s past clients include David Alan, Hungry Jess Big City, McDonald’s, and Coors.
