Hannah Phillips is a Pittsburgh Creative to watch. She has been selling paintings since she was in her teens, ran a photography business in high school, and co-founded a creative agency at the age of 20.
In the 24th episode of #ThisIsPiper, she produces a meta-analysis of what goes into creating a vlog episode. The final product is stunning.
The subject of the episode is a podcast interview with Wendy Downs. Wendy co-founded Moop, a company that makes handmade waxed canvas bags. The bags are designed and hand manufactured, start to finish, in their downtown Pittsburgh studio.
Hannah was present to film the entire interview with a two camera setup. Afterward, she went home and stitched together the most complex edit in the short history of Piper Creative.
By showing how the episodes are constructed and the thought that goes into each subheader and musical interlude, Hannah communicated the immense value of Piper’s Documentary-as-a-Service offering.
Any company can inject the pillars of storytelling, creativity, and new media distribution into their brand to transform their position in the market.