Case Study: Forbes Funds
The Forbes Funds supports nonprofit organizations in Southwestern PA by providing capacity-building resources, funding, and strategic guidance. Their mission is to strengthen the nonprofit sector, fostering innovation and collaboration to create lasting community impact.
Produce a PSA video (Public Service Announcement) for The Forbes Funds, informing the public, donors, and nonprofits about their shift to an entrepreneurial approach. The video highlights the benefits of technology, data-driven decisions, and diversified funding, while maintaining The Forbes Funds’ established identity and legacy, ultimately aiming to increase awareness and support.
Created a concise version of the PSA Video for a MacArthur Grant application, showcasing The Forbes Funds’ strategic pivot and innovative approach to nonprofit capacity building. The video emphasizes the potential impact of the grant, its alignment with MacArthur’s goals, and The Forbes Funds’ unique role and 42-year track record of innovation, aiming to secure funding.
OBJECTIVES:
OUR SOLUTION:
To bring The Forbes Funds’ vision to life, we finalized key leaders to feature, crafted insightful interview questions highlighting the strategic pivot, and captured compelling b-roll to visually reinforce the message.
To ensure consistent lighting and sound quality, and to minimize distractions, we rented a professional video studio for the main subject of the video.
This allowed us to create a controlled environment, free from the unpredictable weather and background noise that can often disrupt outdoor filming.
At the same time, we ensured the video aligned with MacArthur Grant requirements, from storytelling to technical specifications.
A detailed production timeline kept everything on track, leading to a seamless and impactful execution.
THE RESULT
VIDEO SHORTS
Aaron and Randy were great to work with! The Forbes Funds works at the intersection of advancing the capacity of human service nonprofits in Southwestern PA. Aaron and Randy created a great PSA for our organizations, and our use of the United Nations Sustainable Development Goals, the Social Determinants of Health, and their relevance in our region. Our focus on Transformational Leadership is critical. Think globally act locally.
FRED BROWN
PRESIDENT & CEO
